Profiles

Cassidy Gray: Olympian, business woman, and TikTok phenom

By: Jennifer Ginsberg

Published April 4, 2026

Two-time Olympian Cassidy Gray was booked and busy during the 2026 Milano Cortina Winter Olympics. She participated in four events: women’s downhill, women’s giant slalom (GS), women’s super giant slalom (super-G), and the inaugural Olympic event women’s team combined in Alpine skiing. 

Outside of her events and training, she captured the hearts of millions in her refreshingly candid TikToks, where she garnered 3 million likes and over 50 thousand followers to her account @_cassidy_gray.

On the third day of Olympic competition Cassidy posted a TikTok and she said she was jealous of the Milan Olympic village (she was living in the Cortina Olympic village which is over 4 hours away from Milan) because there were chocolate lava cakes in the dining halls, [the village] didn’t run out of hot water, and [member of Canada’s ice hockey team and Carolina Hurricanes forward] Seth Jarvis was there.

After Cassidy’s women’s downhill event, NBC approached her in the mixed zone (a designated area for media to ask athletes questions proceeding their race) and asked, "if you could say one thing to Seth Jarvis what would it be?” (She challenged him in a one-on-one hockey game).

In a TikTok posted by Cassidy later that day (her second most liked and most viewed TikTok with over 260 thousand likes and 2.6 million views), she recounted the interaction with NBC, and then addressed Jarvis in the video, “I don’t know how we got here, but I’m just going to start referring to you as my best friend and I hope that’s ok.”

Her TikToks went viral over the Olympics, but Cassidy has not sprouted on social media out of the blue. She’s been posting on TikTok since November 2022, and started posting almost every day since 2025. Her philosophy surrounding social media? “Every video I do is one take and if I don’t get it in one take, it’s probably not meant to be.”

While Cassidy enjoys posting, she does not want to turn her focus towards influencing on social media. “How successful you are [at skiing] is based off of results. It's very within your control,” Cassidy said. “But with social media I would need people to like me and that's my worst nightmare. Like hey I hope you guys like me and if you don't then I suck at my job.”

Her Alpine skiing resume is even more impressive than her social media prowess. She has been a member of the Canadian National Team since 2018 and then made her World Cup debut at 19 years old in 2021. She went to the University of Colorado Boulder for a year (winning an NCAA title in 2021 for GS) and then paused her collegiate education to participate in the 2022 Beijing Winter Olympics, where she participated in two events - GS and mixed team parallel - and placed 9th in mixed team parallel. In 2022 she won a World Junior Championship gold medal in mixed team parallel and at the Nor-Am Cup in both 2024 and 2025, placed first in GS. 

In the 2026 Winter Olympics, Cassidy placed 26th in downhill, had a DNF (did not finish) in the super-G and GS where she missed a gate and fell, respectively. In the women’s team combined she and her teammate were disqualified after her teammate missed a gate.

Cassidy racing at the FIS Alpine World Ski Championships in Saalbach-Hinterglemm, Austria, in Feb. 2025 // Courtesy: CBC

Growing up in Invermere, B.C., Cassidy participated in a variety of sports with her friends - gymnastics, volleyball, soccer, and hockey - but fell in love with skiing. “I was really lucky that I was good at [skiing] because I would have done it even if I was bad at it. This way it can become my career”, Cassidy remarked. “Not many people get the chance to do something that they love.”

She credits her friends and family for not just nurturing her competitive spirit, but also for shaping her into the person she is.

“My parents are some of the coolest, most wholesome, grounded people I’ve ever met and my siblings and I are products of that,” Cassidy said. “Every single one of [my siblings] is an exceptional human being. Just being surrounded by that makes me better by default. Just the way they handle situations, they all have such strengths of their own that help me to improve.”

If she isn’t skiing or filming TikToks, Cassidy is designing products for the company she, her sisters, and her mother created, Honey Bella Co. The company first launched in July 2025 and sells sweatsuits and hats. In January 2026, Honey Bella released their second collection - the Canada’s Sweetheart collection - inspired by their Canadian pride. 

Cassidy said that social media has been “the most accidental, insane marketing ever” for Honey Bella after  her TikToks went viral at the Olympics, even dubbing herself Canada’s Sweetheart in multiple TikToks, but credits the origin to Honey Bella. 

After competing in all four of her events in the 2026 Olympics, Cassidy finally got to go to the Milan Village and meet her new friend Seth Jarvis and even his childhood friends, who are affectionately known online as the Good Ol’ Canadian Boys. They have continued their friendship post-Olympics cheering on Seth and the Carolina Hurricanes when the team journeyed to Calgary.

Cassidy mentioned that a side effect of going viral online is being recognized everywhere. “Three weeks ago half the people in Calgary would have never heard my name before and now it’s so different. It’s really crazy,” she said. 

Cassidy’s Alpine skiing season has just come to a close, where she participated in her final World Cup of the season in March 2026, marking the 57th World Cup start of her career. Her ski season starts again in October.